Rethinking menstrual wellness beyond period tracking
Stakeholder
Personal project
My role
Discovery research & service design
Duration
2 days
Year
2025
overview
What was I looking at?
What was I looking at?
This was a 2-day solo exploration to identify potential venture opportunities for Essity Ventures within the femtech space. The brief was to move beyond incremental product innovation and think about how Essity could create new forms of value in menstrual wellness.
I approached this by looking at menstrual health as a lived, continuous experience shaped by culture, behaviour and systems of care. Within a short timeframe, I combined cultural signal scanning, lifestyle trends, and market analysis to identify where gaps existed beyond current offerings.
🧭 Organisational goal
Explore new venture opportunities in menstrual wellness
🧩 Problem space
Menstrual care is largely fragmented, reactive, and product-focused, with limited integration into everyday life and wellbeing
📑 The task
Identify actionable venture concepts that could be developed within the next 2–3 years
the brief
How might we design a holistic, cycle-aware care ecosystem that supports women throughout their menstrual cycle?
the deliverables
What I proposed
What I proposed
Shifting from a fragmented, reactive ecosystem to an intentional, proactive approach to wellness across the cycle, through a holistic ecosystem that blends e-commerce with guided, personalised care for a seamless experience.
Shifting from a fragmented, reactive ecosystem to an intentional, proactive approach to wellness across the cycle, through a holistic ecosystem that blends e-commerce with guided, personalised care for a seamless experience.
The impact
Envisioned change
Envisioned change
01.
Reframing menstrual wellness
Shifts menstrual care from a fragmented, reactive model to a more intentional and proactive, cycle-aware experience that supports users across their everyday lives
02.
New value for Essity
Opens up opportunities to move beyond product sales into integrated care ecosystems, combining personalised offerings with recurring engagement and long-term user relationships
🔮
view the process
Reema Gokhale | 2026
Let’s talk!
Available for full-time roles in india, US & Europe
Reema Gokhale | 2026
Let’s talk!
Available for full-time roles in india, US & Europe
💻 Please view projects on a laptop/ desktop
Reema Gokhale | 2026
Let’s talk!
Available for full-time roles in india, US & Europe