Rethinking menstrual wellness beyond period tracking
Stakeholder
Personal project
My role
Discovery research & service design
Duration
2 days
Year
2025
overview
What were we looking at?
What were we looking at?
This was a 2-day solo exploration to identify potential venture opportunities for Essity Ventures within the femtech space. The brief was to move beyond incremental product innovation and think about how Essity could create new forms of value in menstrual wellness.
I approached this by looking at menstrual health as a lived, continuous experience shaped by culture, behaviour and systems of care. Within a short timeframe, I combined cultural signal scanning, lifestyle trends, and market analysis to identify where gaps existed beyond current offerings.
🧭 Organisational goal
🧭 Organisational goal
Explore new venture opportunities in menstrual wellness
Explore new venture opportunities in menstrual wellness
🧩 Problem space
🧩 Problem space
Menstrual care is largely fragmented, reactive, and product-focused, with limited integration into everyday life and wellbeing
Menstrual care is largely fragmented, reactive, and product-focused, with limited integration into everyday life and wellbeing
📑 The task
📑 The task
Identify actionable venture concepts that could be developed within the next 2–3 years
Identify actionable venture concepts that could be developed within the next 2–3 years
methods
What methods helped us frame the opportunity?
Creative research
Trend research
Market research
the brief
How might we design a holistic, cycle-aware care ecosystem that supports women throughout their menstrual cycle?
the deliverables
What I proposed
What I proposed
Shifting from a fragmented, reactive ecosystem to an intentional, proactive approach to wellness across the cycle, through a holistic ecosystem that blends e-commerce with guided, personalised care for a seamless experience.
Shifting from a fragmented, reactive ecosystem to an intentional, proactive approach to wellness across the cycle, through a holistic ecosystem that blends e-commerce with guided, personalised care for a seamless experience.
The impact
Envisioned change
Envisioned change
01.
Reframing menstrual wellness
Shifts menstrual care from a fragmented, reactive model to a more intentional and proactive, cycle-aware experience that supports users across their everyday lives
02.
New value for Essity
The concept positions Essity beyond standalone products by enabling a continuous wellness service ecosystem through personalised care, cycle-based recommendations, and subscription-led engagement
Reema Gokhale | 2026
Let’s talk!
Available for full-time roles in india, US & Europe
Reema Gokhale | 2026
Let’s talk!
Available for full-time roles in india, US & Europe
💻 Please view projects on a laptop/ desktop
Reema Gokhale | 2026
Let’s talk!
Available for full-time roles in india, US & Europe